CASE STUDY
1
The Goal
Increase awareness around Lincoln brand and initiatives through content creation on Instagram accounts and influencers on social media.
2
The Campaign
Lincoln Grammy's event at Seaport

The main goal is to get the message out there and show people new collection of TOP-4 Lincoln vehicles via offline event taking an exclusive look at the @Lincoln lineup of SUVs at Seaport with incredible city-view on Brooklyn bridge.

This is a brand awareness campaign so company also want people to know about Lincoln brand and their core value propositions.
3
Result
Increased attendance, participation, and reach of campaign through exploring all of the indulgent interior cabins of these gorgeous Lincoln vehicles.
1
ADVERTISEMENTS
192k
REACH
10k+
ENGAGEMENT
$7.8
CPM
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