Increase awareness around Lincoln brand and initiatives through content creation on Instagram accounts and influencers on social media.
Lincoln Grammy's event at Seaport
The main goal is to get the message out there and show people new collection of TOP-4 Lincoln vehicles via offline event taking an exclusive look at the @Lincoln lineup of SUVs at Seaport with incredible city-view on Brooklyn bridge.
This is a brand awareness campaign so company also want people to know about Lincoln brand and their core value propositions.
Increased attendance, participation, and reach of campaign through exploring all of the indulgent interior cabins of these gorgeous Lincoln vehicles.